DEBUTS OFFICIAL MUSIC VIDEO FOR TRACK “ALWAYS”
Emerging indie singer-songwriter Rachel Bobbitt has signed with Fantasy Records and is readying new music for release in early 2022. Based in Toronto, Canada, the 22-year-old artist has built an impressive following due in part to her absorbing, introspective lyrics, and artful, angular soundscapes. A true DIY spirit, Rachel’s expressive music pulls inspiration and detail from her own life and the world around her.
To celebrate the one-year anniversary of her self-released, debut EP, And It’s the Same, today Rachel shared the official music video for the blissful track “Always.” The home-video style clip, directed by Hiro Tanaka, captures intimate snapshots of a day in her life with friends in Saskatoon, Canada. Watch it HERE. Additionally, Rachel released brand new And It’s the Same merch today available HERE.
“‘Always’ is a song about love – platonic or romantic,” Rachel explained. “We shot the video on one of the last nice days of the fall in 2020, and it documents a simple day spent with lovely friends.”
Originally from Nova Scotia, Canada Rachel Bobbitt is a rising singer-songwriter currently residing in Toronto. The professionally trained musician attended Humber Music College and is part of a tightknit community of musicians in Toronto with whom she consistently collaborates including guitarist and producer, Justice Der. Their cover of Frank Ocean’s “Forrest Gump” has nearly 2 million streams on Spotify. At the age of 16, Rachel embraced the then popular social media platform, Vine, and began amassing an audience sharing performance videos covering artists such as Leonard Cohen, Frank Ocean, and Bon Iver. Drawing inspiration from artists such as Mazzy Star, Elliott Smith, and My Bloody Valentine, her confidence grew, and she began writing original songs and developing her own unique sound. In November 2020, Rachel self-released her debut EP, And It’s the Same. Organic editorial playlisting across Spotify (NMF Canada, Outliers, Indie All Stars, Fresh Finds) helped spread the word further. She was also named one of RADAR US’s Artist to Watch for 2021.