@thevaleriejune shared a transcendent cover of @duranduran ’s early 90’s classic “Ordinary World” today! Listen to the track and watch the official video #LinkInBio
Valerie originally recorded a short portion of the song as the musical bed for @drinktractor’s recent ad campaign, titled “Escape The Ordinary.” The 90 second TV spot tells the story of a cup that dreams of a deliciously beautiful world. (The widely seen commercial has now been viewed more than one million times at YouTube and seen 73 million+ times across all platforms). The overwhelming online response from fans around the world encouraged June to record a full-length version, which became available for the first time today.
Valerie June on “Ordinary World”:
With modern times often full of heaviness and darkness, how do we find the strength to survive and grow? From the changing climate to wars and our personal stories of loss, it can be overwhelming to dream of a more harmonious life for the entire planet. I recorded my cover of "Ordinary World" because, despite the challenges we face every day, there is beauty to be found in the ordinary. Though we often think of change as an enormous process, it is the little things that make significant shifts when multiplied; one small and simple act of caring for the earth or a stranger is a way to see the extraordinary hidden within the ordinary. The toolbox that helps us create a world of joy and peace must have simple, tiny actions.”